If your home is not marketed on the Web PROMINENTLY it may not sell... Or worse, it may take longer and sell for less than you need. Other brokers lacking exposure are costing home-sellers money as the always-fluctuating real estate market shifts from a Seller's Market to a Buyer's Market, internet exposure is very critical today.

A 2006 study released by the National Association of Realtors® points out that use of the Internet to search for a home has risen dramatically over time, increasing from only 2% of buyers in 1995 to 77% percent in the most recent studies.

The 2006 released National Association of Realtors® Profile of Home Buyers and Sellers, based on more than 7,800 responses to a questionnaire mailed to a large national sample of consumers located through county deed records, is the latest in a series of surveys evaluating demographics, marketing and other characteristics of home buyers and sellers.

NAR President Thomas M. Stevens from Vienna, Va., said the findings underscore the complexity of the home-buying process. "Buyers who use the Internet in searching for a home are more likely to use a real estate agent than non-Internet users, and consumers rely on professionals to provide context, negotiate the transaction and help with the paperwork," said Stevens, senior vice president of NRT Inc.

"The real estate industry today bears little resemblance to the way we did business 10 years ago. It is hard to find another industry that has adopted technology so readily to its customers," Stevens said.

The survey shows 81% of buyers who use the Internet to search for a home purchase through a real estate agent, while 63% of non-Internet users buy through an agent.

Leverage this trend to your advantage, by choosing ERA: Electronic Realty Associates. It's in the name - an electronic realty solution created for the Web, optimized & ready for the future of Intenet & MLS technology search trends. We simply do it better than anyone else because ERA is a worldwide technology brand - let us help you...

Showcase your home to a worldwide audience. When you list your house with an ERA® office, your listing information becomes available to millions of buyers through ERA.com, ERAClass.com & our myriad of Mobile & Baldwin County MLS Web sites. We can showcase your home with multiple photographs, virtual tours and a detailed description of the home including amenities, special features, price and location. This value-added service costs you nothing. It's simply another reason ERA Real Estate makes a difference when selling your house.